Marketing Research

What type of research tests "what if" theories?

• Exploratory Research

• Observation Research

• Causal Research

• Predictive Research

Which data collection method involves monitoring customers either in person or electronically?

• Exploratory Research

• Predictive

  Research

• Causal Research

• Observation

  Research

What adjective could we use to describe the step-by-step process of marketing research?

• Causal

• Systematic

• Objective

• Valid

What factor significantly impacts the way in which a business carries out its research?

• What the business is looking to observe

• The size of the business

• The quantitative data needed

• The qualitative data needed

What document contains researchers' recommendations for a business based on the research findings?

• Research

  Report

• Research Design

• Data Analysis Software

• External Data Sources Report

What do researchers use to quickly determine what raw data mean?

• Research Report

• Data Analysis Software

• Internal Data Source

• External Data Source

Which type of data sources are sales records, financial statements, and inventory records?

• Research Report

• Internal Data

• External Data

• Quantitative Data

Which type of data sources are U.S. Department of Labor Statistics and Advertising Age?

• Research Report

• Internal Data

• External Data

• Quantitative Data

What form of data is more likely to be up-to-date and relevant to the project at hand?

• Primary Data

• Internal Data

• External Data

• Secondary Data

What form of data is relatively quick, easy, and inexpensive to collect?

• Primary Data

• Internal Data

• External Data

• Secondary Data