Visual Identity

_____ are symbols or small designs used to identify brands

The brand ____ is often used with the logo or as the logo itself

Based on the visual identity shown, pick the most appropriate type of business

• A fast food/burger restaurant

• A car wash/valeting service

• A camping site

• A dating app

• A book store

Based on the visual identity shown, pick the most appropriate type of business

• A fast food/burger restaurant

• A car wash/valeting service

• A camping site

• A dating app

• A book store

Based on the visual identity shown, pick the most appropriate type of business

• A fast food/burger restaurant

• A car wash/valeting service

• A camping site

• A dating app

• A book store

Brand _______ allow a company to communicate a short key statement about the brand

_______ help with brand positioning by stating a key feature that customers should be attracted to

They also work as a key message where visuals aren’t possible, such as in a radio advertisement

Based on the visual identity shown, pick the most appropriate slogan

• Return to nature

• The perfect shine

• Fuel yourself

Based on the visual identity shown, pick the most appropriate slogan

• Return to nature

• The perfect shine

• Fuel yourself

Based on the visual identity shown, pick the most appropriate slogan

• Return to nature

• The perfect shine

• Fuel yourself