3.3 Marketing Mix (Product)

Getting your hair cut is a

• Product

• Service

Items that can be bought, sold, and traded, such as food and  computers

• Product

• Service

• Market

Which provides both goods and services?

• A bus driver

• A post office

• A convenient store

An apple yogurt is which category?

• Consumer service

• Consumer product

• Producer product

• Producer service

What is the correct pattern of stages of product life cycle?

• Development, Introduction, Growth, Maturity, Decline and Saturation

• Maturity, Saturation and Decline, Introduction, Development and Growth

• Development, Introduction, Growth, Maturity, Saturation and Decline

• Growth, Introduction, Development, Maturity, Saturation and Decline

What happens to the sales of a business at the growth stage of the product life cycle?

• There will be no sales

• Sales starts to grow

• The sales will drop

• Sales starts to increase slowly

What happens during the decline period of product lifecycle?

• Sales start to grow

• There will no sales

• There will be many competition to the business

• Sales of the product will decrease

Which of the following will not be a way of extension strategies?

• Introduce new variation of the original product

• Lower the price of the product

• Increase the promotion of the product

• Increase the stock of the product without any promotion