Marketing & Its Importance

The means by which products or services are developed, priced, distributed, and promoted to customers

• Marketing Mix

• Place

• Marketing

• Promotion

A good or service that can satisfy consumer needs

• Price

• Place

• Promotion

• Product

What is the marketing mix?

• Advertising, Promotion, Communication, Collaboration

• Product, Place, Price, Promotion

• Product, People, Perspective, Press

• Who, What, Where, When

The location of a business

• Place

• Price

• Promotion

• Product

A market is...

• The world of commercial activity where goods and services are bought and sold; includes and location a business wants to serve

• A place where marketing occurs

• An Industry

• The 4 P's: Product, Price, Place, Promotion

The act of informing or reminding consumers about a specific product or brand

• Price

• Place

• Product

• Promotion

Where does marketing happen?

• Where there is advertising

• In an industry

• Where there are customers

• Where there are the 4 P's

6 things that can be marketed are: products, places, events, individuals, ideas, and _______?

• prices

• organizations

• marketing mix

• dogs

The amount of money needed to purchase something

• Place

• Price

• Product

• Promotion

What is a group of individuals or organizations with similar traits who may purchase a product or service?

• Marketing Mix

• Target Market

• Customers

• Marketing