SEM Fundamentals

Match the following

• ratings

• Some type of performance that people are willing to spend their money and spare time on.

• gross impressions

• the number of viewers a program attracts.

• entertainment

• Involves the locations and methods used to make products available to customers.

• promotion

• ways to make customers aware of products and encourage them to buy.

• distribution

• the number of times per advertisement, game , or show that a product, or service is associated with an athlete, team, or entertainer.

Match the following

• sports marketing

• Common characteristics of a group, such as age, marital status, gender, and income level.

• demographics

• The creation and maintenance of satisfying exchange relationships.

• marketing

• the amount that customers pay for products.

• price

• Influencing how people choose to spend their time and money on entertainment

• entertainment marketing

• Using sports to market products.

Match the following

• marketing mix

• Amount of money individuals have to spend after paying for the necessities of life and other fixed expenses.

• product

• What a business offers customers to satisfy needs.

• discretionary income

• determines how a business blends the four marketing elements known as the 4 P's.

Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is

• a product/service management

• financing

• selling

• channel management

All of the following factors are important to the success of sports marketing except

• celebrities

• gross impressions

• timing

• new opportunities

The primary focus of marketing is

• improving brand recognition

• maximizing profit

• satisfying customer needs

• promoting products and services

Which of the following is an element of distribution?

• selecting a host city for a soccer tournament

• selling tickets to a concert online

• shipping TVs to an electronics retailer

• all of the above

A professional sports team decides to move to another city. The decision is part of

• marketing information management

• product management

• market planning

• channel management

All of the following are demographics except

• price

• income

• marital status

• age

Which of the following does not demonstrate the emotional value of sports?

• buying season tickets each year to your college football team

• taking a vacation to go to the Olympics

• catching the latest baseball scores while watching the local news

• purchasing a jersey displaying your favorite team's mascot