Rebranding

Re-branding

• Developing a place to change its image and change peoples idea of it. This helps to ‘sell’ the place to a target audience.

• A rural place whose economy is

  no longer dominated  by agriculture. It is caused by a number of changes linked to agricultural decline, changing environmental policy , rural depopulation and counterurbanisation

• Positively changing the economy of a place that has previously shown decline.

• Individuals, groups or organisations that have an interest in a particular project. This can be in a local area to where they live

STAKEHOLDERS

• Positively changing the economy of a place that has previously shown decline.

• Individuals, groups or organisations that have an interest in a particular project. This can be in a local area to where they live

• A rural place whose economy is

  no longer dominated  by agriculture. It is caused by a number of changes linked to agricultural decline, changing environmental policy , rural depopulation and counterurbanisation

• Positively changing the standing and reputation of a place through improvements. E.g. increasing cultural identity

Diversification

• A rural place whose economy is

  no longer dominated  by agriculture. It is caused by a number of changes linked to agricultural decline, changing environmental policy , rural depopulation and counterurbanisation

• Developing a place to change its image and change peoples idea of it. This helps to ‘sell’ the place to a target audience.

• Setting up of new side-line economic activities within a traditional business

• Individuals, groups or organisations that have an interest in a particular project. This can be in a local area to where they live

Re-imaging

• Positively changing the standing and reputation of a place through improvements. E.g. increasing cultural identity

• Developing a place to change its image and change peoples idea of it. This helps to ‘sell’ the place to a target audience.

• Positively changing the economy of a place that has previously shown decline.

• Individuals, groups or organisations that have an interest in a particular project. This can be in a local area to where they live

Which of the following are economic cause of rebranding?

• Low wages

• Loss of raw materials

• Aspiration to work in the city

• Connectivity issues

Describe a socio-economic cause of rebranding.