SRT251: REVISION FINAL TEST

What is marketing orientation?

• The marketing orientation in sports tourism is a tourism business that focuses on delivering sports products designed according to prospective sports tourists' desires, needs, and requirements.

• The marketing orientation is a step to introduce tourism as a core subject in local universities, as well as introducing tourism in the schools.

• Marketing orientation is a type of nature-based tourism that benefits local communities and destinations environmentally, culturally, and economically.

• Marketing orientation has represented a set of principles that have been successfully implemented in various global communities, and are supported by extensive industry, and academic research.

__________ is the most powerful marketing weapon available to contemporary destination and marketers confronted by tourists who are increasingly seeking lifestyle fulfillment and experiences.

• Price

• Place

• Promotion

• Branding

Sports tourism as a key profit driver, providers should develop strategies to grow them, without increasing costs. Making the sports tourism industry more profitable involves looking at ways to increase sales revenue as well as decreasing the costs. Please identify which are NOT the strategies to increase sales revenue.

• Find a new customer

• Find new markets

• Develop new sports tourist product lines

• Decrease prices

Ecotourism is defined as any activity that is ecologically sustainable and/or exposes tourists to a unique culture or society. Please identify which one is NOT the characteristic of ecotourism according to Honey (2008).

• Respect local culture

• Maximize impact

• Involves travel to natural destinations

• Support democratic movements and human rights.

__________ has proven to be the financial lifeblood of sport tourism events held in regional areas and often provides a majority of the revenue necessary to sustain the successful staging of such events.

• Marketing

• Sponsorship

• Advertising

• Tourism

Tour operators are functioning as intermediaries in the tourism distribution system which linking producers and consumers. Their expertise in packaging tourism products allows for more offerings to a wider range of tourists. Please identify which are NOT the reason to used intermediaries in tourism.

• Make it cost-effective to make information and resources widely accessible.

• Charged regularly on commission.

• Charge the customer the highest fee.

• Perform a range of value-added functions, such as service forms, potential clients, bundles.

_______ is to facilitate tourists to access to the sporting activity destinations, including infrastructure, transport, and communication services.

• Promotion

• Accessibility

• Business opportunities

• Sustainability

Ecotourism represents a set of principles that have been successfully implemented in various global communities and are supported by extensive industry and academic research. Please identify which are NOT the principles of Ecotourism.

• Build environment and cultural awareness.

• Provide direct financial benefits for pollution.

• Minimize impact.

• Provide a positive experience for both tourist and host.

The price is the value that the consumer and provider establish to enable an exchange. Please identify which one is NOT a generic determinant of pricing.

• The business's internal costs.

• The satisfaction expected by the consumer and the maximum price consumer is willing to pay.

• Competition among providers.

• Consider price discounts and promotions to increase the customer base.

_________ is credited with being the first tourism intermediary, packaging tourism services, and then selling the packages to tourists. To attract customers, providers of sports tourism must provide information to prospective sports tourists on which they will be based on the tourism choice decisions.

• Thomas Cook

• Edwards

• Gibson

• Smith