Effects of Advertising

Symbol or design that serves to identify a company or product

Advertising which creates a strong association between a symbol, object, emotion, or perception and a particular product or company.

• Branded advertising

• Preferred brand

• Demographics

• Target Market

Information about products, services, and experiences that is transmitted from consumer to consumer (not done digitally)

• Word of Mouth

• Digital Ads

• Consumer

• Market Segmentation

A short and striking or memorable phrase used in advertising to help identify a company or product

Who is the company selling to?

• Target Market

• Branded Advertising

• Brand Recognition

• 4 Ps

Marketing through online channels, such as websites, streaming content, and more

• Digital Ads

• Logo

• 4 Ps

• Slogan

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Marketing

• Target Market

• Demographics

• Consumer

A person who purchases goods and services for personal use

• Consumer

• 4 Ps

• Logo

• Slogan

Product, Price, Place, Promotion make up the 4 Ps.

• True

• False

The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups

• Market Segmentation

• Logo

• Slogan

• 4 Ps