Marketing Quiz - Year 11 Business Studies

Marketing Quiz - Year 11 Business Studies

11th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Quiz - Year 11 Business Studies

Marketing Quiz - Year 11 Business Studies

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

Medium

Created by

Marija Bilic

Used 73+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What percentage of new products launched self-destruct in the first year of operation?

40%

60%

More than 70%

More than 80%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 P's in the marketing mix?

Product, Price, Process, Positioning

People, Price, Place, Positioning

People, Process, Place, Promotion

Product, Price, Promotion, Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting customer markets using their INCOME is part of which element?

Demographic

Geographic

Psychographic

Behavioural

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

True or False: Setting up a raffle for a local sporting team is an example of a marketing activity.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a target market approach?

Mass marketing

Customer orientation approach

Market segmentation

Niche marketing

6.

OPEN ENDED QUESTION

3 mins • 1 pt

Distinguish between mass, segmented and niche markets.

Evaluate responses using AI:

OFF

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

True or False: Selling and marketing is the same thing.

True

False

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