
Quiz - Session 3
Quiz
•
Business
•
Professional Development
•
Practice Problem
•
Hard
Mr. Hazmi
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7 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What's the 'D' stands for in ABCDE framework in Gojek Marcomms?
Direct
Deliverables
Desires
2.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What's the 'A' stands for in ABCDE framework in Gojek Marcomms?
Attention
Awareness
Attitude
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What's the 'E' stands for in ABCDE framework in Gojek Marcomms?
Ethics
Eyecatching
Emotion
4.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What's the 'B' stands for in ABCDE framework in Gojek Marcomms?
Branding
Benefits
Beliefs
5.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
What's the 'C' stands for in ABCDE framework in Gojek Marcomms?
Creative
Concept
Communication
6.
MULTIPLE CHOICE QUESTION
1 min • 10 pts
When doing an improvement over the current product / features, what is the action standard which we could use to have a conclusion?
A. Significantly better at 95% confidence level from current product formula / features
B. Parity at 80% confidence level from current product formula / features
C. Can be both A & B
D. None of the above is correct
7.
MULTIPLE CHOICE QUESTION
2 mins • 15 pts
Coca Cola is considering a new formula (prototype "N") which has lower cost compared to the old one ("O").
A product Test has been conducted with the result:
Purchase intention: New = 3.7; Old = 3.8 not significantly different at 80% confidence interval, NIQ norm is 3.95
Likability = New = 4.2; Old = 4.3 not significantly different at 80% confidence interval, NIQ norm is 4.25
What is the direction Coca Cola should take based on above data?
A. Not enough information, need to sigtest at 95% confidence interval
B. Go with new formulation, consumers can't really differentiate the cheaper formula with the old (more expensive) one
C. Keep the old formula for the market, and further develop the new one
D. Don't even think about developing new formula, keep the old formula
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