Marketing 101

What's Marketing?

• Advertising and social media ads.

• All activities a company does to promote and sell a product/service.

• The company's catalogue.

• Something to do with content creation.

One of Marketing's goals is to help the customer understand and make better use of our product / service.

• True

• False

Which is the order of the 5 stages of the Marketing Funnel?

• Awareness, Conversion, Consideration, Promotion, Loyalty

• Consideration, Awareness, Conversion, Loyalty, Promotion

• Awareness, Consideration, Conversion, Loyalty, Promotion

• Awareness, Loyalty, Consideration, Conversion, Promotion

In the Inbound Marketing approach, we convert Visitors into...

• Strangers

• Customers

• Brand ambassadors

• Leads

Social media posts and blog articles are more generalized content, meaning they're ideal for...

• TOFU (Top of the Funnel)

• MOFU (Middle of the Funnel)

• BOFU (Bottom of the Funnel)

What's Cross-Selling?

• Getting a customer to buy a related product or service to the one he was already going to buy.

• Getting a customer to buy a more expensive / higher-level version of the product or service he was going to buy.

Which kind of mental trigger is this: "There are only 3 products available. Get yours now!"?

• Social Proof

• Urgency

• Exclusivity

• Scarcity

The PAS formula refers to...

• Problem, Agitate, Solve

• Problem, Agile, Solution

• Price, Awareness, Solve

• Product, Advertise, Sell

We should focus on the features of the product / service instead of the benefits for the client.

• True

• False

What's the for P's of the Marketing-Mix?

• Product, Price, Place, Promotion

• Product, Price, People, Presentation

• Product, Price, Packaging, Promotion