Review - Marketing Principles

How many steps in marketing process?

• 5

• 4

• 3

• 2

A company has some technical staff who can install or configure a product for free, for example, air conditioner. This is the level of...

• augmented product

• actual product

• core product

• None

What is the purpose of strategic thrust objectives in a marketing plan?

• To determine which markets and products to target

• To measure the success of a marketing campaign

• To define the business mission

• To control the marketing budget

Which of the following is an example of a strategic thrust objective?

• Target eco-conscious consumers with a new product line
  

• Improve internal communication across departments

• Create a mission statement for the company

• Increase social media engagement by 10%
  

Which one is the customer-centric KPIs for customer retention?

• customer lifetime value

• sales volume

• bounce rate

• share of voice

What is a key characteristic of Marketing Myopia?

• Focusing too much on the competition
  

• Paying attention to customer needs while ignoring product development

• Focusing only on the existing products and losing sight of customer needs

• Reducing production costs to the minimum

Markets-of-one marketing is also called as...

• Local marketing

• Niche marketing

• All are correct.

• Individual Marketing

What targeting strategy does vinamilk brand apply?

• Concentrated Targeting

• Undifferentiated

• Differentiated

• Individual

What is the primary goal of dynamic pricing in a marketing strategy?

• To maintain a fixed price for all customers

• To set prices based on real-time market demand and conditions

• To offer the lowest possible price to undercut competitors

• All are correct

Fill in the blank:

The ________concept concentrates on the buyer's needs and then the means are identified to meet out those needs.

• marketing

• societal

• production

• selling