Kuis Pertemuan 11
Authored by Cesilia Arum
Education
University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Tujuan Startegi Penetapan Harga, kecuali ...
Untuk meraih rate of return on investment atau rentabilitas tertentu
Untuk menguji harga (price test).
Untuk menstabilkan permintaan dan penawaran.
Untuk menghadapi atau mencegah persaingan.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Variabel yang bukan merupakan bagian dari bauran pemasaran adalah ....
Harga
Operasional
Lokasi
Produk
Promosi
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Absorption atau Full Cost :
Biaya pokok produksi terdiri dari harga pokok produksi yang meliputi :
Biaya Bahan baku langsung (Direct material).
Biaya tenaga kerja langsung (Direct labour).
Biaya Pabrik tak langsung (Factory Overhead Cost)
Benar semua
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Target Harga Jual metode Biaya Penuh (Full Absorption)
1. Bahan baku Rp 20,- 2. Tenaga kerja Rp 12,- 3. Overhead variable Rp 5,- 4. overhead tetap Rp 10,- Total Overhead Rp 15,-
Total biaya produksi Rp .....? mark up nya 15%, berapa harga jual nya ......
Biaya Produksi = Rp 47 dan harga jual Rp 42,6
Biaya Produksi = Rp 47 dan harga jual Rp 41
Biaya Produksi = Rp 35 dan harga jual Rp 42,55
Biaya Produksi = Rp 37 dan harga jual Rp 45
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Metode pricing yang menentukan harga yang akan menghasilkan tingkat penghasilan atas investasi sasaran (ROI)nya disebut ....
Perceived-Value
Value pricing
Markup
Target return pricing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Metode pricing yang mendasarkan harga pada nilai pelanggan adalah ....
Markup
Target-return
Perceived-Value
Going-Rate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Biaya produksi jangka pendek meliputi apa saja?
biaya tetap (fixed cost) dan biaya berubah (variable cost).
biaya tetap (fixed cost)
biaya overhead
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