Which is not one of the RGM levers?

RGM introduction

Quiz
•
Business
•
Professional Development
•
Medium
Tomasz Podniesiński
Used 4+ times
FREE Resource
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Discounting/promo management
Strategic pricing
Rich content management
Mix management
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which pricing strategy is usually used in case of Fashion and Home and on market with Hyperinflation?
Cost Plus
Value based
Competition based
Skimming
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which statement about competition based pricing strategy is true?
Business knows its costs are coverer
Product may be priced uncompetitively
Risk of price war/margin erosion
Complex and requires customer insight
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
When product is inelastic it means that:
Volume decrease is bigger than Price change
Customer is less pricing sensitive
There is no space for price increase
Elasticity is at -1,5 level
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
To calculate DoD% we need to know:
RP Sales & Gross Sales
RP Sales and Units
RP Sales and CP Sales
UPR and NPU
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
In which situation Effective Price change equals avg CP change?
Always for inline products when we analyze single marketing concept
Always when Product Mix is not changed vs previous period
Always for specific category when CP for particular marketing concept was not changed vs previous year
Always when DoD% of newness is in line with DoD% from PY
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which statement about Mix is false?
Higher share of sales of bigger sizes will be reflected in positive Size Mix impact on price
Mix has an impact on avg CP
Positive pricing Mix always leads to higher DP%
Mix is not included in EBP calculation
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