Marketing Final Exam

Which one of the following is not apart of the marketing mix:

• Product
• Place
• Profit
• Promotion

Where does marketing occur?

• Only online
• Only in brick and mortar stores
• Everywhere
• Only on social media

What is marketed?

• Goods
• Services
• Experiences
• All of the above

Which describes the societal marketing concept?

• Involves creating and marketing products that not only benefit the consumer, but society as a whole
• Involves creating and marketing products that only benefit the consumer
• Involves creating and marketing products that only benefit the seller
• Involves creating and marketing products that only turn large profits

Which of the following are a part of the 7 marketing functions?

• Pricing
• Channel management
• Selling
• All of the above

Which describes the process of market planning?

• Conducting background research prior to creating your marketing plan
• Determining activities, goals, objectives, and procedures to carry out strategies to attract target customers
• Developing a product mix
• Identifying, selecting and evaluating sales channels

Which of the following is not a purpose of promotion?

• To inform
• To persuade
• To communicate
• To discourage sales

What does SWOT stand for?

• Strengths, weaknesses, options, threats
• Services, weakness, opportunities, target market
• Strengths, weakness, opportunities, threats
• Services, worries, organizations, threats

Which of the following does not affect product service management?

• Government regulations
• Economic trends
• Social media
• Consumer needs and wants

What makes a logo stand out?

• Brand reputation
• Bright colors
• Lots of wording
• Multiple fonts