R064 Key Terms Quiz
Authored by N Dervey
Business
10th Grade
Used 7+ times
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42 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
This is the way a company breaks up the market into similar types of customer. This can be based on; age, gender, income, occupation, geographical location and lifestyle.
Market segmentation
Market research
Primary (field) market research
Secondary (desk) market research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
The action or activity of gathering information about consumers' needs and preferences
Market segmentation
Market research
Primary (field) market research
Secondary (desk) market research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
Involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews with groups of people in a focus group.
Market segmentation
Market research
Primary (field) market research
Secondary (desk) market research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
Involves gathering existing data that has already been produced. For example, researching the internet, newspapers and company reports.
Market segmentation
Market research
Primary (field) market research
Secondary (desk) market research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
A cost that stays the same in relation to output. These stay the same even if more is produced.
Fixed costs
Variable costs
Total costs
Revenue
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
A cost that changes in relation to output. These change if more is produced.
Fixed costs
Variable costs
Total costs
Revenue
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What key term has the following definition:
The amount of money spent by a firm on producing a given level of output.
Total cost = Fixed cost + variable costs
Fixed costs
Variable costs
Total costs
Revenue
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