Customer Education

What is customer education?

• A. Customer education is enhancing your customers' knowledge about your product or service.

• B. Customer education is guiding the customers to do what is convenient for the company.

• C. Customer education is making the customer follow our guidelines and procedures.

• D. Customer education is manipulating the customer’s way to use the products we offer

Why customer education is a priority?

• A. Because we want them to do what we want to be done.

• B. Customers need to be educated they don’t know better.

• C. We must meet their expectations in solving their problems.

• D. None of the above.

What helps customers to understand the benefits the service provides and therefore underscores its value?

• A. Ensuring that customers follow the company guidelines.

• B. Ensuring that customers have adequate information and resources about the product.

• C. Ensuring that customers don’t complain about your services.

• D. All of the above.

Customer Education Laboratories defines customer education as:

• A. The discipline of teaching customers how to use and find value from products.

• B. The discipline of forcing customers to use and find value from products.

• C. The discipline of teaching customers how to follow procedures.

• D. The discipline of teaching customers how to request for assistance.

Customer education is:

• A. Synonymous of marketing.

• B. Synonymous of marketing creating obedience.

• C. Synonymous of creating brand loyalty marketing.

• D. Not synonymous with marketing.

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