Marketing CH14

Marketing CH14

University

15 Qs

quiz-placeholder

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Assessment

Quiz

Business

University

Medium

Created by

Wenshin Chen

Used 3+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Services refer to intangible marketing efforts only.

True

False

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The nature of service includes all but:

interactions between two parties

mostly intangible efforts

no resultant ownership

no connection to physical goods

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Categories of service mix include ____:

pure services

major services with goods

tangible goods with services

all of above

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A cruise trip can be best categorized as "a tangible good with services"

True

False

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Dental treatment can be best considered as:

a hybrid service

a major service with tangible goods

a minor service with goods

a pure service

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Four distinctive characteristics of services are intangibility, inseparability, variability, and ____.

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Services are typically produced and consumed simultaneously. This refers to their ____.

intangiblity

inseparability

perishability

variability

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