Marketing CH14

Services refer to intangible marketing efforts only.

• True

• False

The nature of service includes all but:

• interactions between two parties

• mostly intangible efforts

• no resultant ownership

• no connection to physical goods

Categories of service mix include ____:

• pure services

• major services with goods

• tangible goods with services

• all of above

A cruise trip can be best categorized as "a tangible good with services"

• True

• False

Dental treatment can be best considered as:

• a hybrid service

• a major service with tangible goods

• a minor service with goods

• a pure service

Four distinctive characteristics of services are intangibility, inseparability, variability, and ____.

Services are typically produced and consumed simultaneously. This refers to their ____.

• intangiblity

• inseparability

• perishability

• variability

The quality of services is subject to the parties involved. This refers to their ____.

• intangibility

• inseparability

• variability

• perishability

Services cannot be seen, tasted, felt, heard, or smelled prior to their purchases. This refers to their ____.

• intangibility

• inseparability

• variability

• perishability

Services cannot be stored due to their _____.

• intangibility

• inseparability

• variability

• perishability