Services refer to intangible marketing efforts only.
Marketing CH14

Quiz
•
Business
•
University
•
Medium
Wenshin Chen
Used 3+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The nature of service includes all but:
interactions between two parties
mostly intangible efforts
no resultant ownership
no connection to physical goods
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Categories of service mix include ____:
pure services
major services with goods
tangible goods with services
all of above
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A cruise trip can be best categorized as "a tangible good with services"
True
False
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Dental treatment can be best considered as:
a hybrid service
a major service with tangible goods
a minor service with goods
a pure service
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Four distinctive characteristics of services are intangibility, inseparability, variability, and ____.
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Services are typically produced and consumed simultaneously. This refers to their ____.
intangiblity
inseparability
perishability
variability
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