Marketing CH13

Product refers to tangible goods only.

• True

• False

The most fundamental of product levels is:

• basic product

• potential product

• expected product

• core benefit

____ goods are those the consumer does not normally think of buying.

• convenience

• augmented

• unsought

• specialty

The consumer usually purchases ______ goods immediately with minimal effort.

For industrial goods, machines and equipment should be classified as:

• materials

• parts

• capital items

• supplies

If two products deliver their promises equally, they have the same ____ quality.

• feature

• performance

• conformance

• durability

Product mix includes all but:

• product width

• product depth

• product length

• product height

The length of a product mix refers to the number of variants in each product line.

• True

• False

The ____ of a product mix refers to the number of product lines.

If a company has 5 product lines and 10 products in each product line, the length of the mix is:

• 5

• 10

• 15

• 50