Persuasive Text/Advertising

Advertisers use certain tricks to persuade people to buy their products. In this advertisement, what does the ad use to persuade the audience?

• peer pressure

• emotional appeal

• exaggeration

• repetition

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.6.8

Advertisers use persuasive text to get people to buy the product they are selling. Look at this ad. How is the advertiser trying to persuade you?

• rhyming words

• emotional wording

• exaggeration

• repetition

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.4.8

In this advertisement, how do the words “Chicken” and “Fraidy Cat” persuade someone to go rafting?

• The words make the person feel peer pressure to go rafting.

• .   The words exaggerate how fun rafting is.

• The words give the person proof that rafting is a fun activity.

• The words repeat often, making the person remember them.

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.6.8

In this advertisement, what persuasive text persuades the audience that this product is really good?

•  less wrinkles in only minutes

• try it

•  today

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.6.8

Based on the wording, what would be the purpose of this newspaper advertisement?

Interest Rates on Housing At An All Time Low

• to entertain the public

• to anger the public

• to confuse the public

• to persuade the public

Tags

CCSS.RI.6.6

CCSS.RI.6.9

CCSS.RL.4.6

CCSS.RL.5.6

CCSS.RL.6.6

Which example of persuasive text would give the audience a sense of urgency, that time is important?

• 50% off

• Just like Grandma used to make

• Held over for only three more days!

• The breakfast of champions

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.4.8

Which persuasive text is an example of logic (supporting your information with facts)?

• We Try Harder

• 9 out of 10 dentists choose Crest

• Fly the friendly skies.

• Because I’m worth it

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.4.8

Which persuasive text is an example of an emotional appeal?

• Where’s the beef?

• Quality never goes out of style.

• The Quicker Picker Upper

• When you care enough to send the very best

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.6.8

Which persuasive text appeals to the logic of saving money?

• BOGO: Buy one, get one 1/2 off!

• A diamond is forever

• It’s the real thing!

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.4.8

When an advertiser uses a celebrity to promote their product, what method are they using?

• Peer pressure

• Reliability and trustworthiness

• Emotional appeal

• Logic

Tags

CCSS.RI.5.5

CCSS.RI.5.8

CCSS.RI.6.5

CCSS.RI.4.5

CCSS.RI.6.8