Persuasive Text/Advertising

Advertisers use certain tricks to persuade people to buy their products. In this advertisement, what does the ad use to persuade the audience?

• peer pressure

• emotional appeal

• exaggeration

• repetition

Advertisers use persuasive text to get people to buy the product they are selling. Look at this ad. How is the advertiser trying to persuade you?

• rhyming words

• emotional wording

• exaggeration

• repetition

In this advertisement, how do the words “Chicken” and “Fraidy Cat” persuade someone to go rafting?

• The words make the person feel peer pressure to go rafting.

• .   The words exaggerate how fun rafting is.

• The words give the person proof that rafting is a fun activity.

• The words repeat often, making the person remember them.

In this advertisement, what persuasive text persuades the audience that this product is really good?

•  less wrinkles in only minutes

• try it

•  today

Based on the wording, what would be the purpose of this newspaper advertisement?

Interest Rates on Housing At An All Time Low

• to entertain the public

• to anger the public

• to confuse the public

• to persuade the public

Which example of persuasive text would give the audience a sense of urgency, that time is important?

• 50% off

• Just like Grandma used to make

• Held over for only three more days!

• The breakfast of champions

Which persuasive text is an example of logic (supporting your information with facts)?

• We Try Harder

• 9 out of 10 dentists choose Crest

• Fly the friendly skies.

• Because I’m worth it

Which persuasive text is an example of an emotional appeal?

• Where’s the beef?

• Quality never goes out of style.

• The Quicker Picker Upper

• When you care enough to send the very best

Which persuasive text appeals to the logic of saving money?

• BOGO: Buy one, get one 1/2 off!

• A diamond is forever

• It’s the real thing!

When an advertiser uses a celebrity to promote their product, what method are they using?

• Peer pressure

• Reliability and trustworthiness

• Emotional appeal

• Logic