About advertising

Usual young people seeking an identity and a place in the adult working world belong to ...

• Emulator-Achievers

• Societally Conscious Achievers

• Emulators

• Need-Directed

The Russian space program launched a rocket bearing a 30-foot ________ logo.

• MTS

• Macdonalds

• NASA

• Pizza Hut

The following image is an example of …

• Cross-Merchandizing

• Targeted Advertising

• Ambient Advertising

• Virtual Advertising

The kind of ad using some sort of scientific proof or experiment is called ...

• The Weasel Claim

• The "So What" Claim

• The Scientific Claim

Columnist for the ad industry magazine Advertising Age, ____________, calls the variety of commercial messages "environment pollutants."

• Richard Parsons

• Bob Garfield

• Donald Bluth

• Simon Sink

Country, city and climate are examples of …

• Geographics

• Demographics

• Psychographics

• Behavior

The following image is an example of …

• Virtual Advertising

• Naming Rights

• Ambient Advertising

• Cross-Merchandizing

"Supergloss does it with more color, more shine, more sizzle, more!" This is an example of…

• "We Are Different and unique" Claim

• The Unfinished Claim

• The Weasel Claim

Web sites can combine a user's personal information with surfing preferences to create ads that are specifically tailored for that user. What kind of advertising is it?

• Virtual Advertising

• Product Placement

• Cross-Merchandizing

• Targeted advertising

The example of Targeted advertising was shown by the ads on the teacher’s … profile.

• Twitter

• Facebook

• Instagram