MKT_201 Ch 7 activity

___is dividing a mkt into smaller segments with diff. needs, characteristics, or behaviors that require diff. strategies

• Positioning

• Market segmentation

• Market targeting

• Differentiation

________ involves actually distinguishing the firm's market offering to create superior customer value.

• Diversifying

• Targeting

• Differentiation

• Market segmentation

When marketers select Millennials as an untapped group of potential customers for their products, they're engaging in___

• Occasion segmenting

• market diversification

• local marketing

• market targeting

4.   ……… consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

• Targeting

• Positioning

• Segmentation

•     Differentiation

5. ……… calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

• Geographic segmentation

• Demographic segmentation   

• Psychographic segmentation

• Occasion segmentation

6. Segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• Geographic

• Benefit

• Psychographic

• Demographics

7. ……. Segmentation has long been used in clothing, cosmetics, toiletries, and magazines

• Behavioral

•    Gender

• Benefit

•   Occasion

8. Gilron Holidays runs a premium membership club that caters to customers whose annualsalary exceeds $100,000. Members of this club are offered seasonal discounts on selectluxury hotels in select cities worldwide.

Gilron Holidays most likely follows a (n)________ segmentation approach.

• gender

• income

• occasion

• benefit

9. Malcolm Sanders, a graduate student from Boston, makes customized snowboards for

 local snowboarding enthusiasts. The demand for snowboards peaks during the winter

 months, a busy time for Malcolm. He advertises more aggressively and sells most of his

 snowboards around this time. Which market segmentation approach does Malcolm most

 likely use?

• Gender segmentation

• Psychographic segmentation

• Occasion segmentation

• Geographic segmentation

       10. ________ segmentation assumes that nations close to one another will have many common traits and behaviors.

• Geographic

• Occasion

•       Psychographic

• Demographics