KC 3 Enterprise

Primary Research is data that already exists and which has been collected for a different purpose

• True

• False

Answer explanation

This is secondary research

Primary Research is data collected first-hand for a specific purpose by the enterprise or entrepreneur​

• True

• False

Which research collects statistical data

• Quantitative

• Qualitative​

Which research looks at peoples views and opinions?

• qualitative​

• Quantitative

Pick out the ways in which surveys can be asked

• face to face

• email

• through the post

• social media

Pick out the primary research methods below

• online

• focus groups

• company reports

• observations

Getting the most up-to-date data collected

Is this statement a benefit of primary or secondary research?

• Primary

• Secondary

Pick out the drawbacks of primary research

• can be costly

• provides detailed information

• can be time consuming

• provides relevant information

Pick out the methods of secondary research

• Observation

• Focus Groups

• Interviews

• Market Reports

Is this statement a benefit of Primary or Secondary research?

Quick to collect as already gathered for a different purpose​

• Primary

• Secondary