Research Quiz

Why does a business do market research?

• They have to by law

• To understand what their customers want and how they feel about a business

• To save money

• Their competition do it so they do too

Which do you do first? Secondary or primary research?

• Secondary

• Primary

• It doesn't matter

• Both at the same time

Which of these are secondary research?

• Surveys. Interviews

• Focus groups

• Asking people questions face to face

• Using Google and reports to find out information

Which of these is NOT primary research?

• Focus groups

• Surveys

• Face to face questions

• Using newspaper websites for info

What would be the best way for Sweet Tooth in Hailsham to find out what new desserts it should get?

• Survey online

• Focus group with 4-5 customers

• Asking customers face to face (interview)

• Questionnaire

Which is the most true? Market research......

• is always accurate

• is always expensive to do

• helps you business have more chance of being successful

• always takes a long time to do

Which of these will NOT be a customer need when staying in the Shard Hotel?

• Good service

• Luxury

• Top quality food

• Value for money

Which of these is NOT a customer need when going to McDonald's?

• Fast service

• Comfortable seats

• Child meals

• Top quality coffee

How many branches of Rustico are there?

• 2

• 4

• 6

• 8