
SMM Quiz - Closed
Authored by Harrah Tran
Professional Development
University
Used 5+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many zones of social media?
1
2
3
4
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is NOT one of the characteristics of social media?
Web as platform
Crowdsourcing
Network Effects
Counterfeit Conversation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In-game interactions is a type of which media?
Paid
Earned
Owned
All are correct
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the order of plan that SMM fits in?
Business Plan - Marketing Plan - IMC plan - SMM plan
Business Plan - IMC plan - SMM plan - Marketing Plan
Marketing Plan - IMC plan - SMM plan - Digital Plan
Marketing Plan - SMM plan - IMC plan
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one is NOT an element of SMART objective?
Specific
Measurable
Allocated-budget
Realistic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do ideas travel online in social media?
Two-step flow model
One-step flow model
Mass Media
None
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A social network include single nodes disconnecting to each other.
True
False
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