HBM Marketing

Buying a packet of chewing gum while waiting to be served would be what kind of purchase?

• Impulse

• Informed

• Routine

Taking time to research different brands before purchasing an electric car would be what kind of purchase?

• Impulse

• Informed

• Routine

Customers can be influenced to purchase a product through celebrity/influencer endorsement?

• True

• False

This business is...

• Product-led

• Market-led

This business is...

• Product-led

• Market-led

This business is...

• Product-led

• Market-led

At which stage of the product life cycle would sales be low and awareness also low?

• Research & Development

• Introduction

• Growth

• Maturity

• Decline

At which stage of the product life cycle would sales start to increasing quickly as customers become aware of the product?

• Research & Development

• Introduction

• Growth

• Maturity

• Decline

Between which 2 stages would the saturation point exist?

• Research & Development

• Introduction

• Growth

• Maturity

• Decline

What would an organisation implement before a product goes into the decline stage?