Digital Marketing Part 2

In search engine results, at the top you will always find

• Organic Listing

• Paid Listing

• Unpaid Listings

• Pure Listing

The three key players in SEO are

• Person, Place and Product

• The Searcher, The Website Owner, The Displayer

• The Searcher, The Website Owner, The Search Engine

• The Searcher, Product and Website Owner

The revenue model adopted by search engines whereby the advertisers pay only when a user clicks on an ad is called

• On Page SEO

• Off Page SEO

• Pay Per Click

• Pay per Mille

A form of digital marketing that uses display ads appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profiles are called

• On Page SEO

• Off Page SEO

• Pay Per Click

• Digital Display Advertising

Clicks/Impressions is used to calculate

• ROI

• CTR

• CTA

• CPA

CPM can be calculated as follows

• (Cost/Impressions) X 1000

• (Impressions/Cost) X 1000

• Clicks/Impressions) X 1000

• . (Impression/Clicks) X 1000

Which of the following is measured in terms of signups achieved?

• CPM

• CPL

• CPC

• PPC

Which of the following items is not a component of Quality Score?

• Ad relevance

• Landing Page

• Maximum cost‐per‐click (max. CPC) bid

• Account Structure

Suppose you own a page and a user visits multiple links in your website. Which of these will increase?

• Page Views Count

• Visitors Count

• Back Link Count

• Broken Link Count

After a page is discovered, Google tries to understand what the page is about. This process is called 

• Sorting

• Indexing

• Ranking

• Rating