Marketing & advertising vocabulary

extending a brand to include other types of products

• brand awareness

• brand engagement

• brand stretching

• brand loyalty

advertising by placing an item in a television programme or film

• product placement

• direct-mail advertising

• outdoor advertising

• print advertising

using internet history to target customers

• traditional marketing

• interactive marketing

• direct marketing

• content marketing

consumer interest

• consumer satisfaction

• consumer culture

• customer loyalty

• customer engagement

knowledge or understanding

• awareness

• judgement

• ignorance

• neglect

a recognisable design or official sign on product

• image

• icon

• logo

• ambassador

buying the same brand regularly

• royalty

• loyalty

• regulator

• regularly

general opinion people have of a product

• satisfaction

• unsatisfaction

• image

• personality