Marketing Mix
Quiz
•
Business
•
6th - 8th Grade
•
Medium
Sarah Wills
Used 415+ times
FREE Resource
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The object or end to be achieved is the _________________________.
Purpose
Business
Reason
promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A a brief attention-getting phrase used in advertising or promotion is a ______________________________.
promotion
place
slogan
brand
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The process of communicating the value of a product or service is ______________________.
marketing
promotion
brand
competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The amount of money needed to buy or sell a product is its _______________________.
product
brand
competition
price
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.
product
premium
logo
marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.
customer
place
marketing
target market
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.
brand
product
logo
target market
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