Marketing Mix

Marketing Mix

6th - 8th Grade

20 Qs

quiz-placeholder

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Marketing Mix

Marketing Mix

Assessment

Quiz

Business

6th - 8th Grade

Medium

Created by

Sarah Wills

Used 415+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The object or end to be achieved is the _________________________. 

Purpose

Business

Reason

promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

promotion

place

slogan

brand

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The process of communicating the value of a product or service is ______________________. 

marketing

promotion

brand

competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The amount of money needed to buy or sell a product is its _______________________.

product

brand

competition

price

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

product

premium

logo

marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

customer

place

marketing

target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

brand

product

logo

target market

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