SMM Revision

Creating a brand for your company is important as it helps to

• reduce marketing expenditure

• prevents intellectual property theft

• generate more queries for your company

• differentiate your services from your competitors

Siti notices that her data on her laptop is encrypted without her knowledge and has become inaccessible. This is a symptom of

• adware

• trojan

• ransomware

• worms

Just Sneakers received a lot of likes and shares on its latest social media post. This is an example of

• paid media

• earned media

• owned media

• personal media

Content filmed in vertical format is best suited for

• Facebook

• Instagram

• LinkedIn

• Youtube

Which one of the following is an example of a print advertisement?

• Advertisement in Facebook

• Advertisement in Twitter

• Advertisement in Youtube

• Advertisement in The Straits Times

Likes and shares are examples used to measure

• awareness

• engagement

• impressions

• reach

Which of the following is an example of a demographic factor?

• Interest

• Hobby

• Lifestyle

• Income Level

Ahmad ran an online advertisement in Google. He had 5 clicks and 100 impressions. What is his click-through rate?

• 0.05%

• 5%

• 10%

• 20%

Pikachoo is an up and coming young singer. He has written a few new songs and wants to protect his work. He should file for a

• patent

• copyright

• trademark

• trade secret

The terms of protection for a performance is valid for __ years from the end of the year of the performance.

• 50

• 60

• 70

• 80