Brand Management

The top three Global brand listed by Interbrand

• Apple, Amazon, Microsoft

• Apple, Google, Microsoft

• Apple, Microsoft, Samsung

• Apple, Audi, Microsoft

The brand value of AMAZON --------- as per Interbrand report

• 57,488 $m

• 408,251 $m

• 249,249 $m

• 58,488 $m

The Major parameters considered in ranking the global brands (Interbrand report)

• Brand image, Brand Equity

• Financial performance , the role the brand plays in purchase decisions, and the brand’s competitive strength

• Brand image, Brand worth and Consumer preference

• Brand Power, Consumer preference

The secret behind the success of Google is (As per the report)

• Speed

• User Friendly

• Technology

• Accuracy

Brand value represents

• Buying power of consumer

• Monetary value which a consumer is willing to pay

• Financial worth of the brand

• Brand power

Indentify the India's Most attractive leading Employer brand

• Microsoft

• Mercedes

• Amazon

• Tata

Identify one of the internal factors - considered by Interbrand in ranking the global brand

• Participation

• Affinity

• Presence

• Direction

Identify one of the external factor considered by Interbrand in global ranking

• Direction

• Agility

• Empathy

• Participation

AMAZON Logo implies-----

• Delivery speed

• Amazon sells everything from a to z

• Transparency

• Customer satisfaction

One of the major challenge in branding

• Competition

• Manpower

• Population

• Complex Demographic profile of the audience