SWOT Analysis Quiz

Which of the following SWOT elements are internal factors for a business?

• A. Strengths and Weaknesses

• B. Opportunities and Threats

• C. Strengths and Opportunities

• D. Weaknesses and Threats

Which of the following is false regarding why a SWOT Analysis is used?

• A. To build on the strengths of a business

• B. To minimize the weaknesses of a business

• C. To reduce opportunities available to a business

• D. To counteract threats to a business

How often should a SWOT Analysis be performed?

• A. Only when specific issues need to be addressed

• B. At least once per year

• C. Only when the business starts

• D. Every 3-5 years

Which of the following could be a strength?

• A. Weather

• B. A new international market

• C. A price that is too high

• D. The location of a business

Which of the following could be a weakness?

• A. A developing market such as the Internet

• B. Competitors with access to better channels of distribution

• C. Poor quality of goods and services

• D. Special marketing expertise

Which of the following could be an opportunity?

• A. Having quality processes and procedures

• B. Moving into new market segments that offer improved profits

• C. Damaged reputation

• D. A new competitor in your home market

Which of the following could be a threat?

• A. Changes in technology

• B. A market vacated by an ineffective competitor

• C. Location of your business

• D. Lack of marketing expertise

Which of the following is true about preparing a SWOT Analysis?

• A. It should focus on where the organization is today, not where it could be in the future.

• B. A SWOT Analysis is objective

• C. It should be specific and avoid grey areas

• D. It should analyze the organization only and ignore the performance of competitors.

Who usually conducts a SWOT Analysis for a business?

• A. Financial Institutions/Banks

• B. Lawyers

• C. Employees

• D. Managers