QUIZ 8

The assignment of numbers to characteristics of objects according to certain prespecified rules:

• Measurement
• Description
• Scaling
• All of the above

What are the different types of telephone interviews?

• Traditional and in-depth

• Programmatic and in-depth

• Computer assisted and programmatic

• Traditional and computer assisted

How do personal in-home interviews work?

• Face to face interview where recording is needed

• Focus group with a group of observers
• Face to face interview with a group of observers
• None of the above

Which of the following is the most expensive survey method?

• Telephone interview
• Telephone and computer assisted interview
• Personal In-home interview
• Computer assisted interview

What does CAPI stand for?

• Computer assisted prime interview
• Computer assisted primary interview
• Computer assisted personal interview
• None of the above

What is the similarity between in-Home interviews and Mall Intercept interviews?

• It is personal
• It is personal and a questionnaire is needed
• A questionnaire is not needed, and the interviewer addresses it according to his own criteria
• None of the above

Which are the four levels of measurement?

• Nominal, ordinal, interval, ratio

• Nominal, ordinal, scale, ranking

• Arbitrary, nominal, ranking, scale

• Arbitrary, scale, interval, ratio

In this scale of measurement numbers identify and classify objects:

• Interval
• Nominal
• Order
• Ratio

In this scale of measurement the zero point is fixed; ratios of scales of value can be computed:

• Ordinal
• Nominal
• Ratio
• Stapel

In this scale of measurement differences between objects can be compared; zero point is arbitrary:

• Nominal
• Ordinal
• Interval
• Ratio