Basic Digital Marketing & Branding - Coach Dedayev S.

A logo is an essential part of branding.

• True

• False

But is branding just a logo?

• True

• False

Choose and Mach the blanks!

___ drive sales, ___

• Recognation & Identity

• Branding & Marketing

• Marketing & Branding

• Strategy & Attention

Branding provides information on

• Identity

• Consistency

• Quality

• All of the above

"I'm lovin' it" is an example of what?

• Logo

• Tagline

• Name

• Symbol

"Mulai Aja Dulu" is a brand of what?

• Bukalapak

• Shopee

• Lazada

• Tokopedia

What brand's slogan is this?

"Just do it"

• Adidas

• Erigo

• Nike

• Chanel

Select the three reasons why branding is used

• To help customers recognise the product quickly

• To allow higher prices to be charged

• To reduce cost

• To build customer loyalty

The ultimate goal of branding is

• Make it viral

• Could determine for the next step

• For promotion and attractiveness

• Cheaper than competitor

Which of these steps is NOT part of the best strategy for launching a digital brand?

• Create your brand identity

• Create an uncertain brand strategy

• Think about competitors and positioning

• Choose your target market