QUIZ 7

The role of ground rules during focus groups is:

• to set some boundaries for the group discussion and to honor the time participants are spending in the research environment
• to select the best participants in order to get the best information
• to prevent participants from giving wrong answers
• to categorize the participants into different groups

Which are the four stages of any focus group?

• introduction, main research, wrap-up and closure
• introduction, rapport and reconnaissance, in-depth investigation and closure
• introduction, rapport and reconnaissance, main research and closure
• introduction, in-depth investigation, wrap-up and bonus questions

Ground rules/guidelines should be

• long and very detailed. It is important that participants understand them deeply
• non-existent
• non-existent only if all participants have participated in focus groups before
• short

What are individual in-depth interviews?

• Interviews that are conducted face to face with the respondent, in which the subject matter of the interview is explored in detail
• Interviews that are conducted between two participants, so they interview individually one another
• Interviews that are done face to face only to one participant, in which is easier to force the desired responses, since the person is being interviewed individually
• Interviews with the main goal of finding personal details about each individual

A _______ is a comprehensive description and analysis of a single situation

• Focus group
• Role play
• descriptive technique
• Case study

Why are qualitative data collected?

• to know more about things that cannot be directly observed and measured
• to conduct focus groups and in-depth interviews
• to avoid doing quantitative research
• to research about participant's private information

In nondirective interviews the respondent is given minimum freedom to respond. A strict order of questions must be followed.

• True
• False

A _____ is the process of obtaining possible ideas or solutions to a marketing problem from a small group of respondents by discussing it.

• marketing research
• multiperson interview
• focus-group discussion
• in-depth interview