Day 3 | Accelerate PST

What are the section/s in CRM can we view the 'Messaging Fit' signal of an organization? Select all that applies.

• Open Assignments

• Smart Books

• CRM Snapshot

• Pitch Wizard

This is a non-campaign treatment that we can recommend best practices for managing Inbox. This is applicable for Messenger and/or Instagram businesses.

• Messaging Fit

• Inbox Messaging

• Inbox Management

• Messages: Acquisition and Retargeting

Aside from ad relevance, how are the advertiser costs calculated in Meta? Select all that applies.

• Bid Strategy

• Objective

• Competition

• Placements

• Optimization

_____ is a randomized experiment that compares two versions of an ad to see which one performed better.

• Data Driven Attribution Test

• Holdout Test

• A/B Test

• Conversion Lift Test

To increase liquidity, we set as few restrictions as possible across these four dimensions, or levers. What are these levers?

• Placement

• Creative

• Auction Type

• Budget

• Audience

When is the best time to use the A/B test? Select all that applies.

• You want to understand audiences your message delivers best results for.

• You want to know which creative elements (such as images, videos, text and call-to-action buttons) perform best.

• You want to learn which budget yields the best results.

• You want to determine which placements and platforms perform best.

What are the three type of Media Metrics?

• Performance

• Reach

• Engagement

• Conversion

True or False. The metrics used to evaluate results should match the campaign set up.

• True

• False

During call prep, where can we check if the advertiser needs optimization best practices on his campaigns using Structure for Scale? Select all that applies.

• Account Overview

• IDD

• iSnap

• Inspect Tool

What section in the Ads Manager can we verify if the advertiser has downloaded ad reports already prior?

• Ads Manager > Analyze and Report > Experiment

• Ads Manager > Sell Products and Services > Commerce Manager

• Ads Manager > Analyze and Report > Ads Reporting

• Ads Manager > Analyze and Report > Traffic Analysis Report