Rhetorical Situation

the problem the essay or speech addresses; the impetus

• context

• exigence

• message

• speaker

the goals the writer or speaker wants to achieve

• audience

• exigence

• speaker

• purpose

receivers of the message who often have a variety of values and beliefs

• speaker

• purpose

• audience

• context

a unique voice with values and beliefs

• purpose

• audience

• speaker

• exigence

the time, place, and occasion

• exigence

• context

• speaker

• audience

the substance of the writer's or speaker's main points

• speaker

• audience

• context

• message

nadir

• impetus

• pilloried

• the lowest point

the force that makes something happen

• pilloried

• impetus

• nadir

attacked or ridiculed publicly

• nadir

• impetus

• pilloried