Week 1 review

Why do we use FB marketing?

• Massive reach and authentic people

• Full funnel solutions

• Tailored to meet marketer's needs at every stage of the funnel

• All are correct

Businesses can use Instagram and FB Pages to build online presence and increase organic reach and must pay a fee to create Pages and Instagram profile.

• True

• False

Home Chef, a delivery service offering ingredients and recipes pre-portioned and ready in 30mins or less, wants to give a preview of a new breakfast line of products to people who already know about the brand. Which phase of marketing funnel is it?

• Awareness

• Consideration

• Conversion

How do we define "small" or "medium" businesses?

• Based on their number of employees

• Based on their advertising budget

• Based on their revenue

What do we (CSA) do?

• connect with advertisers and recommend how to optimize and increase the effectiveness of ad delivery and spend

• help advertisers utilize our products more effectively by providing technical troubleshooting support

• manage bug filing and issue resolution process for ad products

• enforce rules and mitigate violations

What can you share while supporting?

• Screenshots

• Identity of other CSAs

• Ad documents

• Help Center links

What is 3-I Framework?

• Identify - Interrogate - Implement

• Identify - Investigate - Impose

• Identify - Investigate - Implement

Which case status can you pitch survey?

• Done-Duplicate

• Escalated-Manager

• Done-Not Supported

• Pending response

Why do we use KB?

• consistent service

• final source of truth

• agent wikipedia

• all of the above

What is FB profile for?

• companies/businesses

• organizations

• everyday people

• celebrities