Marketing Communication

The management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and executes a program of action (and communication) to earn public understanding and acceptance is defined as..

• personal selling

• public relation

• sales promotion

• direct marketing

Here are some component in public relation mix..

• credibility and visibility

• public attitude and PR plan

• PR plan and PR program

• public attitude and visibility

A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale is the meaning of...

• personal selling

• public relation

• sales promotion

• direct selling

A sense of whether or not that product is on promotion, a sense to pensively fill their baskets with good products without tiresome calculations and make a “good deal” to put a good in the cart can be one of the reason for increase in sales promotion...

• the growing power of retailers

• fragmentation of consumer market

• short term focus

• increase promotional sensitivity

Consumer oriented sales promotion and trade oriented sales promotion are two vehicle for sales promotion. Here are some consumer-oriented sales promotion, except...

• sampling, couponing, create retail inventories

• couponinng, bonus, refund

• sampling, contest, price off deals

• refund, price off deals, rebate

Web offers a number of opportunities to public relations practitioners to...

• the development of personal selling in websites

• to provide customized information dissemination

• the development of negative e-mail relationships

• become a primary source of information for millions of customers

the bottom G20 advertisement called as...

• pop up

• banner

• sponsorship

• link

The top advertisement of CIMB Niaga can be named as...

• pop up

• banner

• sponsorship

• link

ads that appear on screen while waiting for a site's content to download...

• link

• interstitials

• pop up

• banners

There are some step to test effectiveness of advertisement process. Comprehension test and consumer juries are part of...

• concept and generation test

• rough commercial test

• finished test

• pre test