PM Expertise S02E01

The best way to gather the data for the Progress Making Forces diagram is:

• User interviews

• Surveys

• Feedback gathering tools like Beamer, GetFeedback

Answer explanation

It takes deep insight into the context and the life of the person to understand all the forces of the old way and the new way, and surveys of any format usually can't capture the nances. They can be a starting point.

People actively looking for a new way to do something can't overcome their habits

• True

• False

Answer explanation

If someone is already looking for a better way to do something, it means that the push of the situation is stronger than the habit of the old.

Good ways to overcome the anxiety of a new solution (multiple choice)

• Convince the person that your solution is better than the old one

• Find a good way to show how to transition from another solution to yours

• Properly explain how the solution should be used

• Make sure that the solution is difficult to use the wrong way

Answer explanation

No one can be convinced to use something new. People convince themselves when they are presented with facts. Make sure that the facts are clear, and that the users can't find information to convince them to do things the wrong way.

When there is not enough traction from the market about your solution, which of the two approaches is better?

• Increase marketing budget to find more leads

• Understand the push force

Answer explanation

Increasing the marketing budget will help you reach more people that don't need your solution.

Understanding the push of the old way will help you how to build a product that will create appropriate pull.

When the habits of the old way are particularly strong, and a customer requests a custom feature similar to what we already have, which of the following are NOT reasonable paths to explore? (multiple choice)

• Refusing to do the feature.

• Working with the customer to integrate the desired outcomes in a different way.

• Changing the design system to accomodate the customer wish.

• Implement the feature exactly the way the customer wants.

Answer explanation

It rarely makes sense to endanger the whole product because of one customer's request. Work with the customer to show that the outcome can be achieved another way.