marketing

marketing

University

25 Qs

quiz-placeholder

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marketing

marketing

Assessment

Quiz

Professional Development, World Languages

University

Hard

Created by

Trà Ngô

Used 22+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Marketing is a process which aims at ________

Production

Profit-making.

The satisfaction of customer needs

Selling products

 

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

. Marketers often use the term ________ to cover various groupings of customers.

Buying power

Demographic segment

Market

People

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing management is ________.

Developing marketing strategies to move the company forward

B. Managing the marketing process

Managing the marketing process

Monitoring the profitability of the company’s products and services

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.

customer satisfaction

planning excellence

a quality rift

a value line

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The strategic marketing planning process begins with ______________

The writing of the mission statement

The establishment of organizational objectives

The formulation of a marketing plan

Hiring a senior planner

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Today's marketers need ______________

 

A.    Neither creativity nor critical thinking skills

A.    Both creativity and critical thinking skills

A.    Critical thinking skills but not creativity

Creativity but not critical thinking skills

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

E- marketing is a part of ______________.

 

A.    E-commerce.

A.    E-cash.

A.    E-Payment.

A.    E-mail.

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