Business in Sport

True or False: Sport Canada gives all athletes EQUAL funding.

• True

• False

Answer explanation

Sport Canada offers between $4,500-$18,000 to athletes based on the world ranking in their sport. They must be in the top 16 to qualify for funding.

Professional athletes earn a lot of money from ________.

Answer explanation

Endorsements are one of the biggest ways athletes earn a lot of money. In 2013, LeBron James earned ~3x times his 17.5 million salary through endorsements with Nike, Coca-Cola and McDonald's.

Scott Boras made $_______ in 2013.

• 2.2 million

• 1.2 million

• 6.9 million

Disney used to own...(select the team logo)

• 
• 
• 

Answer explanation

Founded in 1993 by Disney, the Mighty Anaheim Ducks were named after "The Mighty Ducks" film series (also by Disney). Ownership of the franchise was given away in 2005.

True or False: Broadcasting rights aren't that expensive.

• True

• False

Answer explanation

Broadcasting rights are worth a lot. In 2011, CBS and Turner Broadcasting entered a contract with the NCAA to broadcast the "March Madness" event for 14 years. The contract was valued at ~$11 billion USD.

The first NHL hockey games came to TV in....

• 1949

• 1957

• 1952

• 1960

Answer explanation

The first NHL games were broadcasted on tv in 1952. TV broadcasting brought numerous changes to sport and the entertainment industry.

Ameteur athletes are not...

• ...as skilled as professional athletes

• ...paid to compete in sporting events

• ...interested in professional sports