IMDBM Central Exercise 2

Are you ready?

• Yes

• No

What is at the center of BMC?

• Key partner

• Key resources

• Value proposition

What concept in BMC can be described by the statement: “What problems do you have and how do you solve them?”

• Value propositions

• Key partner

• Key activities

The online marketplace website goes in what section of the Business Model Canvas?

• Customer Relationships

• Channels  

• Key partner

"When your core products or services become directly substitutable by a new digital format" is an example of which of the following ?

• Reinventing Industries

• Substituting Products and Services

• Rethinking Value Propositions

Which archetype in business model innovation best describes Nike’s behavior of creating an online platform(Nike+) that interconnect different products and services?

• Substituting Products and Services

• Reinventing Industries

• Creating New Digital Businesses

Which archetype in business model innovation best describes that Airbnb offers opportunity for private guest to live in private accommodation when travelling?

• Rethinking Value Propositions

• Reinventing Industries

• Reconfiguring Value Delivery Models

LinkedIn offers a free platform and a premium service with various functionalities is an example of which business model pattern?

• Hidden revenue

• Affiliation

• Freemium

Opticals eg. Fielmann sell 2-years insurance for the glasses beforehand is an example of which business model pattern?

• Cash machine

• Add-on

• Peer to peer