R064 - 30 things you should know

Market ___ is all about splitting a market into groups of customers where they have similar needs to each other.

Customers vary because of the ___ of goods they require

Customer ___ is based on the opinions of the customers regarding their level of satisfactions for a given product, service or experience.

Market segmentation ensures customers’ needs are ___ and met

The purpose of market research is to reduce ___.

Market research is used to gain ___ views and understand their needs

___ market research is where a business uses data and information that has already been gathered.

___ costs are costs that do not vary with output

Variable costs vary with ___ (the more output produced the more the variable costs go up!)

Break even is used as an aid in ___ making.