Strategic Communication Planning Framework

Quiz
•
Other
•
Professional Development
•
Medium
Tuyết Lukas
Used 12+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step of strategic communication planning?
Define your goal
Know your target audience
Create the big idea
Tone & mood setting
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the final step of strategic communication planning?
Define content pillars
Pick format
Choose channels for your content
Content plan allocation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are basic types of goal/objective?
Awareness, Consideration, Action, Engagement
Awareness, Consideration, Action, Advocacy
Awareness, Consideration, Purchase, Advocacy
Engagement, Consideration, Action, Advocacy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between fact vs insight?
Fact is the what, Insight is the when & where
Fact is the what, Insight is the how & why
Fact is the how, Insight is the when & where
Fact is the when & where, Insight is the how
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why's big idea important?
Big idea is the umbrella to cover all of your activities
Big idea is the core of the campaign
Big idea give you the direction to execute the campaign
All of 3 above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the unsuitable keyword to use for tone & mood setting
Funny
Inspiring
Great
Sweet
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the wrong way to create content pillars?
Fear => Fear of speed, fear of darkness, fear of height
Dream => Student's dream, Worker's dream, Housewives' dream
Party => Single party, Couple party, Family party
Entertainment => Music, Video, Article, Movie
Create a free account and access millions of resources
Similar Resources on Wayground
12 questions
Global citizens

Quiz
•
KG - Professional Dev...
9 questions
Digital Competencies Quiz

Quiz
•
Professional Development
10 questions
KB knowledge 1

Quiz
•
Professional Development
10 questions
SmartConBeninCity Watch Party

Quiz
•
Professional Development
9 questions
Da-hoot!

Quiz
•
Professional Development
14 questions
L Clark - ED810 Review

Quiz
•
Professional Development
10 questions
ELA CMA Bridge Syllabus Quiz

Quiz
•
Professional Development
10 questions
Skincare Sunday

Quiz
•
Professional Development
Popular Resources on Wayground
10 questions
Video Games

Quiz
•
6th - 12th Grade
20 questions
Brand Labels

Quiz
•
5th - 12th Grade
15 questions
Core 4 of Customer Service - Student Edition

Quiz
•
6th - 8th Grade
15 questions
What is Bullying?- Bullying Lesson Series 6-12

Lesson
•
11th Grade
25 questions
Multiplication Facts

Quiz
•
5th Grade
15 questions
Subtracting Integers

Quiz
•
7th Grade
22 questions
Adding Integers

Quiz
•
6th Grade
10 questions
Exploring Digital Citizenship Essentials

Interactive video
•
6th - 10th Grade