Marketing basics

Marketing is sales.

• True

• False

Choose ALL correct sentences:

• Marketing is wider than sales.

• Sales motivate a lead to buy a product.

• Marketing includes research, promotion, advertising, selling and delivering goods or services.

• Marketing equals sales.

What is NOT a traditional distribution channel?

• sales representative

• wholesaler

• supplier

• retailer

Marketing mix consists of

• 2 Cs

• 4 Ss

• 5 Gs

• 4Ps

Any type of marketing communication used to inform target audience of the relative merits of a product, service, brand or issue is ...

• product

• price

• place

• promotion

Marketing mix influences consumers' choice.

• True

• False

What are traditional marketing strategies?

• Event marketing

• Content marketing

• Direct mail marketing

• Outdoor marketing

A set of practices designed to improve the appearance and positioning of web pages in organic search results is ...

• SEO

• SMM

• PPC

• Content marketing

A sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.

• TV marketing

• SEM

• Viral marketing

• Affiliate marketing

A marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics

• Affiliate marketing

• SMM

• SEO

• PPC