Marketing basics

Marketing basics

University - Professional Development

10 Qs

quiz-placeholder

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Marketing basics

Marketing basics

Assessment

Quiz

Professional Development

University - Professional Development

Practice Problem

Hard

Created by

Нина Тунёва

Used 18+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is sales.

True

False

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Choose ALL correct sentences:

Marketing is wider than sales.

Sales motivate a lead to buy a product.

Marketing includes research, promotion, advertising, selling and delivering goods or services.

Marketing equals sales.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a traditional distribution channel?

sales representative

wholesaler

supplier

retailer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing mix consists of

2 Cs

4 Ss

5 Gs

4Ps

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any type of marketing communication used to inform target audience of the relative merits of a product, service, brand or issue is ...

product

price

place

promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing mix influences consumers' choice.

True

False

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are traditional marketing strategies?

Event marketing

Content marketing

Direct mail marketing

Outdoor marketing

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