BUSINESS MARKETING FINAL TEST 1

what brand is called.......

• brand awareness

• brand name

• brand identity

• brand image

how much people are aware of the brand.......

• brand awareness

• brand name

• brand identity

• brand image

what a company wants people to think about a brand.......

• brand awareness

• brand name

• brand identity

• brand image

what people actually think about a brand.......

• brand awareness

• brand name

• brand identity

• brand image

when a product doesn't fit the company's brand.......

• off-brand

• brand equity

• brand loyalty

• branding

the value (either monetary or not) that a brand adds to a product or a service .......

• off-brand

• brand equity

• brand loyalty

• branding

when people like a brand and buy it again and again .......

• off-brand

• brand equity

• brand loyalty

• branding

when a product or service is associated with a brand......

• off-brand

• brand equity

• brand loyalty

• branding

when an existing brand is used to support a new range of products......

• derived brand

• brand equity

• brand extension

• branding

when a component of a product becomes a brand in its own right (intel in PCs)......

• derived brand

• brand equity

• brand extension

• branding