The Role of Marketing

Which of the following is the main objective of the marketing department?

• Set the correct price for the customers

• Ensure adequate and effective promotion

• All provided answers

• Ensure that the right products are supplied to fulfil the needs and wants of customers

The marketing department has close links with the production department as...

• They help the department to set appropriate budgets

• They help production department to decide on prices

• Marketing can help to decide on the number of people needed

• Sales forecasts produced by marketers help in preparing production schedules

Which of the following features are unique to marketing of services as opposed to goods?

•  All provided answers

•  Difficult to mass produce

•  Intangibility

• Cannot separate the production and consumption

A marketing approach that is inward looking and focuses a business on making products that it can make or has been making for a long time is...

• Product orientation

•  Market orientation

•  Commercial marketing

• Social marketing

Which of the following is not a feature of a market-orientated businesses?

•  A focus on products they can sell rather than what they can make

•  Outward looking

•  Believe there will always be a market for their products

•  Highly focused on consumer demand as established by market research

What is the name given to marketing activities designed to influence the behaviour of the general public in order to benefit the wider community?

•  Commercial marketing

•  Social marketing

•  Market orientation

• Product orientation

Which of the following is not a benefit from having a market orientated approach for a business?

•  Leads to more technical innovation at a business

• Constant feedback from customers through on going market research helps to adjust and adapt to changing consumer needs

• Chances of newly developed products failing are greatly reduced

• Makes a business less risky and more profitable

The factors which may influence whether a business adopts a product orientated or a market orientated approach could be...

•  Number of competitors

•  An organizational culture of focusing on customer’s needs

•  All provided answers

•  Nature of the product

Technology intensive businesses producing expensive, high quality products adopt the following approach to marketing

• None of the answers

• Market orientation

• Product orientation

•  Social marketing

The use of marketing strategies to meet the needs and wants of customers in a profitable way describes

•  Social marketing

• Commercial marketing

•  Industrial markets

• Market leaders