Core Marketing Concepts

One of these is not Needs

• Air

• Food

• Water

• Drink Cola

Good Marketers can create needs

• Agree

• Disagree

• I don't know

لما نتجمع في الشركة ونحدد اننا ناكل مشويات ولسة محددناش هناكل من اي مطلعم ده بيكون ايه

• Need

• Demand

• Want

Market size can be given in volume of product sold or value of products.

• Agree

• Disagree

(ATL) advertising means

• Above the Line

• Below the Line Marketing

Television is

• Above the Line

• Below the Line Marketing

Outdoor advertisements are

• Above the Line

• Below the Line Marketing

Awareness, Interest, Desire, and Action are called

• Ideal Marketing

• Aida Model marketing

The measurement of customer satisfaction level through a one-question survey. It ask users to rate their experience with the brand’s products or services. Customers answer based on a scale from “extremely dissatisfied” to “extremely satisfied.” 

• A customer satisfaction score (CSAT)

• Net Promoter Score

What does this picture refer?

• A customer satisfaction score (CSAT)

• Net Promoter Score