Lecture 1 - Platform business model

Quiz
•
Business
•
University
•
Hard
Vladimir Ryabov
Used 6+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Select the correct statements.
Platform business model has appeared recently
Platform is an old and well established business model
Digital platforms are based on digital infrastructure
There is no such a business model
2.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Select all examples of multisided platforms from the following:
Recruitment agency
Real-estate agency
Marketplace
Shopping mall
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Select the correct explanation of the network effect.
The speed of acquisition of new users on a platform
The number of users moving to our platform from other platforms
The impact that the number of users of a platform has on the value created for each user
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Select the correct statement.
Network effect is always positive
Network effect is always negative
Network effect is neither positive nor negative
Network effect can be positive and negative
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the critical mass of users on a platform?
The maximum number of users we can attract
The number of users when the platforms becomes sustainable and doesn’t require additional promotional effort
The number of users generating the maximum profit for the platform owners
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Select the most correct statement describing low price elasticity.
When the price goes up, the demand doesn't necessarily go down
When the price goes up, the demand goes up as well
When the price goes up, the demand goes down
When the price goes down, the demand goes up
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select correct exchange patterns of the business design of platforms.
Information + goods/service + currency
Information + currency
Good/service + currency
Currency + currency
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