Lecture 1 - Platform business model

Select the correct statements.

• Platform business model has appeared recently

• Platform is an old and well established business model

• Digital platforms are based on digital infrastructure

• There is no such a business model

Select all examples of multisided platforms from the following:

• Recruitment agency

• Real-estate agency

• Marketplace

• Shopping mall

Select the correct explanation of the network effect.

• The speed of acquisition of new users on a platform

• The number of users moving to our platform from other platforms

• The impact that the number of users of a platform has on the value created for each user

Select the correct statement.

• Network effect is always positive

• Network effect is always negative

• Network effect is neither positive nor negative

• Network effect can be positive and negative

What is the critical mass of users on a platform?

• The maximum number of users we can attract

• The number of users when the platforms becomes sustainable and doesn’t require additional promotional effort

• The number of users generating the maximum profit for the platform owners

Select the most correct statement describing low price elasticity.

• When the price goes up, the demand doesn't necessarily go down

• When the price goes up, the demand goes up as well

• When the price goes up, the demand goes down

• When the price goes down, the demand goes up

Select correct exchange patterns of the business design of platforms.

• Information + goods/service + currency

• Information + currency

• Good/service + currency

• Currency + currency

Select the correct set of tasks of platform business models.

• Pull, Facilitate, Sell

• Pull, Match, Sell

• Pull, Facilitate, Match

• Facilitate, Match, Sell

Select the components of the platform canvas.

• Creation

• Consumption

• Capture

• Curation

• Currency

Select business models, which have high capabilities in controlling the value chain.

• Platform

• Retailer/Reseller

• Input/Output businesses